Whenever we discuss visual advertising only then do we are speaking about a kind of advertising centered on the visual perception: to promote it’s meant every action forwarded to make something known and public, visual advertising is simply a variant that focuses totally on the look and just how is perceived through the eye and then the term visual involves place in evidence this idea. What seems towards the eye is essential: let us think for instance to traffic signs and also to the concepts they could convey and also at their meanings written lower, within the first situation they’re soon absorbed without any time put in reading through.
Photos are understood also by analphabets while written things only by that can read. Let us think, for instance, to some magazine: where does our attention go ? Around the images or around the text ? Around the images may be the right answer since a picture has the capacity to convey concepts and feelings inside a blink of the eye. Visual advertising pays also focus on the colours that may be warm or cold which play a huge role within the image selecting process.