So you’ve written an article. It’s passionate and high-quality, and you think it’ll really benefit somebody. Great! But it won’t do anyone any good unless you can attract readers to your articles. The advice given here can help you in the process of finding an audience for your article so all your work doesn’t go to waste.
Make sure that your website is user friendly. If people can’t figure out how to do what they need to to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.
When writing about products you’re selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it’s worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.
Write interesting description tags. The more intriguing these are, the more likely you will attract readers to you. These little descriptive markers are what shows up when someone searches for you on a search engine, so the more descriptive you can be in a few short words, the better.
If you’re an expert on a topic, let your readers know that up front. Readers are much more likely to take what you say seriously and invest their time into reading what you’ve written on the topic if you’re an expert. Don’t brag to them, but don’t hide your experience either.
The articles should be relevant and informative. Readers will trust and respect you more if your articles demonstrate a mastery of your field. Articles are also an excellent source of content for your site. If your website contains high-quality articles, it may rank higher on search engine results pages.
Don’t use long, rambling sentences and dense paragraphs in your articles. Readers are turned off when they are confronted by long blocks of text. Break your article up into short, punchy paragraphs of no more than five lines. Keep your sentences short and straightforward so your articles are easy to follow.
When you are writing the articles themselves you must forget about your article marketing strategy. Forget where the article will be submitted. Forget about the new readers you are hoping to attract. Forget about keywords. When you are writing, do nothing but write. You will have plenty of time after the article is done to tweak it and strategize. While you are writing focus on nothing but your new content.
Success in article marketing is relative to the product you’re attempting to push. Your ultimate goal should be the continued success of any particular campaign you’re working on, not anything quantified using dollar signs. Remember that the money will come as your presence starts to expand, so work first to target your audience.
Being suspenseful in an article is okay if you’re John Grisham, but it’s not okay if you’re a basic article marketer whose goal is to drive traffic to a website. Take it easy on writing a thriller. An article doesn’t have to be mysterious or contain plot twists in order to make it entertaining to a reader.
As was mentioned above, even the best articles will fail to make an impact on society if nobody reads then. Finding readers for your articles, however, doesn’t have to be a difficult process. Follow the advice given here and you’ll see an increase in interest for your writing right away.